Abstract: This presentation will explore the key areas that FPGA suppliers must consider in order to succeed: industry-leading supply chain management, product leadership, and an up-to-date developer experience. We will examine the current supply chain landscape, which is facing an unprecedented imbalance in demand and supply, leading to long lead times and product allocations. We will also discuss the need for FPGA companies to make strategic investments to achieve product leadership and remain competitive. Furthermore, we will look at the importance of having up-to-date knowledge and skills, fast and appropriate EDA tools, the right SoCs, and the right RTL, SW, and hardware IP from generation to generation for FPGA developers to be productive. The presentation will then provide an overview of the different options available to FPGA vendors, preferred standards, and flows. Finally, we will look at how FPGA technology is being used in different parts of the world and provide a prediction of its future.
CV: Mark is the FPGA Security and 5G Technical Marketing Manager within Intel’s Programmable Solutions Group (previously Altera). Within this role Mark liaises between customers, sales and engineering teams worldwide for security and 5G communication topics, and works to create market awareness of Intel’s portfolio. During his 11 years with Intel he has held roles in both marketing and as a field application engineer covering programmable technology. Prior to Intel, Mark had worked for over 15 years in a variety of engineering roles, spanning telecommunications through to designing instruments for ESA satellites. Mark has a BEng in Electrical Engineering from the University of Plymouth.